Privacy Policy
SoCreative Media Pty Ltd — www.socreative.com
Last Modified: 5 April 2026
SoCreative Media Pty Ltd ("SoCreative," "we," "us," or "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our platform at www.socreative.com (the "Platform") and our services.
We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). Where applicable, we also comply with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Information We Collect
1.1 Information You Provide
When you create an account, purchase a subscription, or use our Services, you may provide us with:
• Account information: name, email address, company name, job title, phone number.
• Billing information: payment method details, billing address, company size, and country (payment processing is handled by our third-party payment provider; we do not store full credit card numbers).
• Project information: creative briefs, brand guidelines, logos, images, video footage, and other content you upload to the Platform.
• Communications: messages, feedback, and support requests you send to us.
1.2 Information Collected Automatically
When you use the Platform, we automatically collect:
• Usage data: pages viewed, features used, projects created, time spent on the Platform.
• Device and browser information: IP address, browser type, operating system, device type, and screen resolution.
• Log data: access times, referring URLs, and error logs.
• Cookies and similar technologies: see Section 6 (Cookies) below.
1.3 Information from Third Parties
We may receive information about you from third-party sources, including analytics providers, advertising partners, and publicly available sources, to supplement the information we hold.
2. How We Use Your Information
We use your personal information to:
• Provide, operate, and improve the Platform and Services.
• Process transactions and manage your subscription.
• Assign projects to appropriate creative team members.
• Communicate with you about your account, projects, and support requests.
• Send you marketing communications (with your consent; see Section 5).
• Analyze usage patterns to improve the Platform experience.
• Detect, prevent, and address fraud, security issues, and technical problems.
• Comply with legal obligations and enforce our Terms of Use.
2.1 AI and Automated Processing
We may use artificial intelligence and automated tools to assist with brief analysis, project matching, content recommendations, and quality assurance. Where AI processing involves personal data, we ensure appropriate safeguards are in place. You can contact us to request information about automated decision-making that affects you.
4. International Data Transfers
SoCreative operates from Australia and works with a global network of creative professionals. Your personal information may be transferred to and processed in countries other than your own, including Australia, and countries where our team members and service providers are located.
Where we transfer personal data outside of Australia or the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on adequacy decisions where available.
5. Marketing Communications
With your consent, we may send you emails about new features, services, promotions, and content we think you'll find useful. You can opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us at contact@socreative.com. Opting out of marketing communications does not affect transactional or service-related messages.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Platform, analyze usage, and improve your experience. The types of cookies we use include:
• Essential cookies: required for the Platform to function (e.g., authentication, security). These cannot be disabled.
• Analytics cookies: help us understand how visitors use the Platform (e.g., Google Analytics). These collect aggregated, anonymous data.
• Functional cookies: remember your preferences and settings.
• Marketing cookies: used to deliver relevant advertising and measure campaign effectiveness.
You can manage your cookie preferences through your browser settings or through our cookie consent banner. Disabling certain cookies may affect the functionality of the Platform.
7. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Services. Specifically:
• Account information: retained for the duration of your subscription and for 12 months after account closure, unless a longer period is required by law.
• Project content and deliverables: retained on the Platform for the duration of your subscription. Upon termination, content is retained for 30 days to allow you to download it, after which it is permanently deleted.
• Billing records: retained for 7 years in accordance with Australian tax law.
• Usage and analytics data: retained in aggregated, anonymized form indefinitely for product improvement purposes.
8. Your Rights
8.1 All Users
Regardless of your location, you have the right to:
• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information (subject to legal obligations).
• Opt out of marketing communications.
• Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC).
8.2 EU/EEA Users (GDPR)
If you are located in the EU or EEA, you also have the right to:
• Data portability: receive your personal data in a structured, commonly used format.
• Restrict processing of your personal data in certain circumstances.
• Object to processing based on our legitimate interests.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with your local data protection authority.
8.3 California Users (CCPA)
If you are a California resident, you have the right to:
• Know what personal information we collect, use, and disclose.
• Request deletion of your personal information.
• Opt out of the sale of personal information (we do not sell personal information).
• Non-discrimination for exercising your privacy rights.
9. Data Security
We implement reasonable technical, administrative, and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
10. Data Breach Notification
In the event of a data breach that is likely to result in serious harm to affected individuals, we will notify the OAIC and affected individuals as required under the Notifiable Data Breaches (NDB) scheme. Where applicable, we will also notify relevant EU supervisory authorities within 72 hours as required by the GDPR.
11. Children's Privacy
The Platform is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via email or in-platform notification. The "Last Modified" date at the top of this policy indicates when it was last updated. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
SoCreative Media Pty Ltd
Email: contact@socreative.com
Website: www.socreative.com